Together, we can ensure everyone has the opportunity to live a full and healthy life, no matter who they are or where they live.”Īs part of the Liive launch celebration, TikTok creators including social media influencer, JT Laybourne ( will go live on World Heart Day, September 29 and encourage viewers to give back in the pursuit of crossing the $1 million dollar mark of total dollars raised for the American Heart Association on TikTok. “Through Liive, we are meeting people where they are and making it easy to give back while also sharing our lifesaving mission in a fun and entertaining way. Vara, Jr., chairman of the board of the American Heart Association.
“It's exciting to see a new generation of fundraisers who now hold the power to transform lives in the palm of their hands, literally” said Raymond P. Funds raised will help support the association’s ongoing efforts to drive equitable health in communities across the nation. Throughout September, nearly 200 participants are hosting live streams on Twitch, TikTok, YouTube and other platforms to raise critical funds to support the lifesaving mission of the American Heart Association. Liive engages a new community of lifesavers by providing content creators the opportunity to connect and inspire their community of followers to give back. It’s all to celebrate the launch of the association’s new fundraising initiative, American Heart Association Liive (pronounced like “līv” as in hive). DALLAS, SeptemGamers, streamers and creators have joined the American Heart Association to team up, stream up and save lives.
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